Strategy
5 signs your brand needs a content refresh
If your last brand shoot happened before your last three hires, it's probably time.
Insights
Notes on marketing, content and the work behind it.
Thoughts from our team on what's working right now, plus the occasional look behind the scenes of a project.
Production
How much should a small business spend on video?
A realistic breakdown of budgets by project type, from a single reel to a full campaign.
Social Media
The 3-second rule for social video
Why your hook matters more than your budget, and how we script for it.
Paid Media
What we learned managing $200K in ad spend
The channel mix, targeting mistakes, and creative that actually moved the needle.
Case Study
Behind the scenes: Nori Japanese Kitchen rebrand
How a one-day shoot turned into a full social refresh for a Vancouver restaurant.
Trends
Why vertical video isn't going anywhere
Reformatting horizontal footage is costing brands attention. Here's what to shoot instead.